About Us

Every building has a story—and ours is no exception.

Before Rose Event Center came to life, this space had a very different identity. Known to many in El Paso as the former Foxy’s strip club, the building carried a reputation and history that, for years, stood in contrast to the values of the community around it. After Foxy’s closed its doors and the building was abandoned, it became more of a local eyesore than a destination.

In 2023, we saw something different. We saw potential—not just in the walls, but in what this space could mean to the city. So we purchased the property, poured our hearts into a full transformation, and reimagined it as a place where families and friends could gather, celebrate, and create beautiful memories.

Rose Event Center is proudly owned and operated by an El Paso-born and raised family with deep roots in this city. This isn’t just a business to us—it’s a reflection of our pride in our hometown and our commitment to being a positive force in the community we love.

Today, Rose Event Center stands as a symbol of renewal. We’re proud to offer a vibrant, welcoming space that brings people together and helps mark life’s most important moments. Whether it’s a wedding, quinceañera, or community event, our mission is simple: to serve El Paso with heart, integrity, and a space that feels like home.